An essential factor in successfully using a differentiation strategy is in deciding what customers find valuable


 An essential factor in successfully using a differentiation strategy is in deciding what customers find valuable. Typically, buyers find the following four aspects valuable:
A product or service that lowers the buyers costs, such as more fuel-efficient cars in a high-priced gasoline world
Increased product performance (longer battery life for iPads, laptops, or cell phones)
A product or service that increases satisfaction in noneconomic or intangible ways (the prestige of a Rolex watch or a Louis Vuitton bag)
Enhanced product or service, which a company provides by exploiting competencies rivals do not possess (Nintendo offers extensive Wii selections due to its deep pool of developers and internal software development operations)
Considering this and the readings in this module, explore BMW’s website (BMW Group). Then, post a response to the following:
Identify at least three ways in which the company seeks to differentiate itself from rival automakers.
Is there reason to believe that BMWs differentiation strategy has been successful in producing a competitive advantage? Why or why not?
Suggest at least one alternative strategy that may help an automaker like BMW gain a competitive advantage.
Used Book Gamble, J.E., and Thompson, A.A. (2011). Essentials of Strategic Management: The Quest for Competitive Advantage third edition . McGraw-Hill Irwin
Read: Modules I upload it
Rubric: Well-organized, clearly and concisely written. The posts are easy to read and free of spelling and grammatical errors. Sources are present and cited correctly Responses are substantive, introduce new ideas and advance the discussion by incorporating course materials and concepts or through Substantial evidence and critical thought are provided to justify the claims made within post. References course materials (readings, videos, module notes, etc), and related literature. Post elaborates on course materials by making connections between key ideas and concepts. Thoroughly responds to all aspects of the discussion topic, and incorporates multiple perspectives, idea. 

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