This assignment aims to test your ability to apply your learning of PEST to practical situations and your ability to formulate a plan of action Choose a business. Preferably, it should be a business that has been in the news in recent times. If unsure about your chosen business, kindly consult your module leader. For your chosen business, undertake the following tasks: – Analyse and explain how external influences affect its operations. The external environments you should consider are the Political, Economic, Social and Technological Environments (PEST). Use real-life examples to illustrate your discussion. – Base d on your analysis, recommend what actions the business should take in order to be successful Assessment criteria Your presentation will be assessed using the following criteria: 1. Your ability to communicate your findings in good English Language. The structure of the essay must flow logically. 2. Your analysis must be in-depth and thorough. It should address all of the above-mentioned tasks and must show satisfactory evidence of reading and research. Superficial and weak analysis will be penalized. 3. References and citations must be included. Avoid plagiarism.
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