Assessment Task 3–Individual Report(Australian)

Assessment Task 3–Individual Report Due date: 5pm AEST Friday Week 11 Weighting: 50% Length: 1500 words maximum Details Choosing a holiday can be a major consumption decision, subject to many competing influences. This assignment requires you to look at the holiday destination choices of 3 people, and provide your analysis on those factors leading to their decisions. Firstly, please download the 5 survey questionnaires completed by 5 different respondents (these questionnaires will be posted on Moodle from Week 5). After reading through these questionnaires, please pick 3 questionnaires/respondents (you can pick any 3 you like) as the target for your analysis. You will notice that these questionnaires are mainly about making decisions among 6 different holiday options. Secondly, please use the compensatory decision rule to calculate which holiday option each of the 3 respondents is most likely to choose, based on the decision matrix presented in her/his questionnaire. Is this the destination s/he would have actually chosen? If there is a difference, please provide an explanation. Thirdly, please use the theoretical areas below to analyse the behaviour of your chosen respondents. Please explain the differences between their rankings of evaluative criteria and their choices of holiday destinations, using theories from: Demographics (age, gender, family situation, income, ethnicity etc) Personality Lastly, please provide recommendations to the marketer of ANY ONE of the holiday options featured in the survey questionnaires – what are the characteristics of her/his likeliest customers and how might she/he best attract them by applying the theories of learning and memory? Your argument and analysis in this report requires theoretical support from a minimum of 10 journal article references. Your report should follow the subsequent structure: title page; executive summary; table of contents; introduction; application of compensatory decision rule; analysis of behaviour; recommendations; conclusion; reference list. Assessment Criteria Report structure, writing style, and referencing – 5 marks Application of compensatory decision rule – 10 marks Analysis of behaviour – 15 marks Recommendations – 10 marks Theoretical support (from at least 10 journal articles) – 10 marks Total – 50 marks

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more