Question of the essay: Why was Barack Obama’s 2008 US Presidential Election victory symbolise the changing nature of global political communication? Learning objectives assessed: – Explain how media affect how young people experience the world. Understand the major conceptual and methodological challenges in researching media influence. – Appreciate the strengths and limitations of various qualitative and quantitative approaches to media research. – Appreciate the relationship between studies of cultural industries, media texts and media audiences. – Be able to define media research questions through the appropriate selection of concepts and case studies, developed through a process of drafting and redrafting written work. P.S.: The reference should include at least 7 academic resources, and the rest could be non-academic but still reliable sources.
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