Branding and Marketing Communication

For this assignment you are required to write an essay style answer to the question below, using both theory and a brand of your choice to illustrate your answer “Discuss each of the five stages of Percy and Rosenbaum-Elliott’s (2012) strategic planning process, and critically evaluate through use of a brand of your choice how an organisation would apply this theory in practice” The word limit for this assignment is 1,500 words. In text references, and your reference list are excluded from the word count. You are only required to produce a reference list (i.e. references you have cited in your essay), a bibliography is not needed. You have to use a case from the WARC (World Advertising Research Centre). I have uploaded three cases from WARC please choose one of them. Also, I have uploaded an example of other report please stick to the same structure. Course text Percy, L. & Rosenbaum-Elliott, R. (2012), Strategic Advertising Management – 4th edition, Oxford: Oxford University Press. Rosenbaum-Elliott, R., Percy, L. & Pervan, S. (2015), Strategic Brand Management – 3rd edition, Oxford: Oxford University Press.

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