Case study But in my book is case 15 Review the case “Starbuck’s Strategy and Internal Initiatives to Return to Profitable Growth ” Based on the readings, strategies of Starbuck’s Corporation and cover the following in your case analysis: • Identify and discuss key strategic issues for the organization. . •Apply course concepts in analyzing Starbuck’s external environment and internal situations, decisions, and strategic fit. . •Utilize concepts from the course as well as outside resources and offer recommendations on improving upon the strategy, or reflect on how a better strategic fit might have been achieved. . Organize your paper into the following sections: 1. Title Page. 2. Table of Contents. 3. Introduction (brief, one-to-two paragraph summary that identifies the case’s main strategic issues and outlines the structure of the paper). 4. Background (clear, detailed overview of pertinent information from the case and outside resources that describes the industry and the organizations and key players [internal and external] involved). 5. Analysis (using course concepts, identifies and discusses the main strategic issues facing the industry and organizations, such as external environment, internal situation, and strategic fit). 6. Conclusion (brief, one-to-two paragraph summary that offers alternatives to improving strategy). 7. References. Rubric: Zero Plagiarism Concisely describes the case, and summarizes and identifies all major issues in the case. In analyzing the case, the author does excellent research into the problems/questions with clearly documented links to the material read in class and several additional relevant references. The analysis is detailed with insightful review on both operational and strategic aspects of the case. Well documented reasoned and excellent solutions to all issues in the case study; proposed solutions is implementable. All resources and references are correctly cited using APA formatting, in both in paper and bibliography. Writing is clear, concise, and professional in style. No spelling or grammar errors. submitted as a Word document, 10 min. pages in length (excluding the title, the table of contents, and the references pages), typed double-spaced, in 10 pages.Times New Roman 12 font. The page margins on the top, bottom, left side, and right side should be 1 inch each. Use the APA guidelines for citing and referencing sources. Book that we used the case in chapter 15. Use this book as reference since in the book is case number 15. Title (edition): Essentials of Strategic Management: The Quest for Competitive Advantage (3rd edition) Authors: John E. Gamble & Arthur A. Thompson Publisher: McGraw-Hill Irwin Publishing ISBN-13: 978-0-07-802928-8 Module 1: Introduction to Strategy and Simulation Module 2: Evaluating the External Environment Module 3: Internal Situation Analysis Module 4: Competitive Strategies Module 5: Business Strategy and Fit Module 6: Strategies for Competing Internationally and in Multiple Businesses Module 7: Strategy, Ethics, Corporate Social Responsibility, and Environmental Sustainability Module 8: Executing Strategy

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