Review the pages in blue to identify field of Strategic Management Focus on areas topic: (Strategic formulation, Strategic implement or Strategic Analysis) 1. Introduction(15marks) – Structure of answer – Definitions- cooperate strategy, Scoop of the firms activities 2. Analysis and evaluation- Main discussion (75marks) – Related vs unrelated diversification (growth, risk spreading or value creation) – Use of any portfolio models to explain corporate growth, for i.e. BCG or Ashridge – Good Answer must emphasise on the importance of corporate parent role in adding value to SBUs This includes reflection on importance of synergies between portfolios. – Concluding remarks should include future corporate strategy 3. Summary of key points(10marks)
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