The goal of this activity is to develop your skills in analyzing consumer behavior issues, finding relevant information, suggesting solutions, and communicating them, in a professional manner. The projects will be from any consumption environment (prefer to be a supermarket) and you need to observe a group of people that interact with each other in the purchasing process. You should not be noted as observer and you need to act like any other customer. You cannot take notes, or do any recording (voice or audio), you have to recall your observations to make the report. In this environment you can observe and identify the main theories learned in Consumer Behavior MTKG 4820 class. Prepare your project with a deep analysis and research. Cite your sources and include a reference section.
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