Consumer Confidence in Sustainable and Ethical Brands

CSR is no longer an ancillary practice for corporations that compete in the global marketplace. Consumers around the world are demanding that, beyond the brand, companies demonstrate company-wide CSR and engage in ethical and sustainable practices in all or many facets of their operations. Instructions: – Read Consumer Responsibility” on pages 22-27 in the Cone/Echo Global CSR Study. – Read the case study, Lifecycle Pricing, from the textbook. Answer the following questions in a well-written paper: 1.Evaluate the significance of the product lifecycle in lifecycle pricing for companies that promote CSR. 2.Analyze the connections among source, production, consumption, and disposal. 3.What are the implications for a firm”s reputation when there is a dichotomy between the final consumer product and the inputs of its production? Using two examples of companies that have not paid attention to the product lifecycle of their brands, create a plan for they could have done differently to be socially responsible. 4.Analyze the six product certification logos from the text (linked at the bottom of the page). Why do or do you not believe that consumers trust a brand carrying the specific certifications? Defend your position with research. 5.As a manager in a global company, create a five-step plan that you would take to ensure that your organization is engaging in ethical and sustainable practices. Requirements: – Your paper should be 5-6 pages in length, not counting the required title and reference pages. – Include at least two scholarly sources that are not required or recommended readings for this course. The CSU-Global Library is a good place to find these sources. – Format your entire paper, including all in-text citations and references, according to the CSU-Global Guide to Writing and APA Requirements. – Review the grading rubric for this assignment to understand exactly how you will be graded. Be sure to reach out to your instructor if you have questions about the assignment.

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