Disneyland Paris Case Study

Disney entered Europe with several incorrect assumptions and poor research. In this assignment you will identify the problems that arose and how Disney should adjust for the immediate situation and what should they do in the internal organization. Activity Instructions Review the Disneyland Paris case in Course Documents. Using the format for Case Analysis Overview (described in Week 1 in Lecture 1, and available in Course Documents), respond to the following: What is the case about? What kinds of information do you have to work with in your analysis? If specific questions for the case have been assigned, review these questions to insure comprehension and to guide your next step(s). Read the case for content understanding. Be sure to note important information and key facts. Ask yourself: If I were the manager/individual, what would I do?€ Develop a preliminary answer to each of the case questions or a set of action plan recommendations (depending upon the specific case assigned). Study the case again analyzing the information pertinent to the question(s) or recommendations to see if your decision/response is supportable. Prepare a final set of recommendations with appropriate case supporting data/facts. Writing Requirements (APA format) 3-4 pages (approx. 300 words per page), not including title page or references page 1-inch margins Double spaced 12-point Times New Roman font Title page with topic and name of student References page (minimum of one resource)

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