How can Fifa use motivation techniques to ensure the marketing/human resources

 The Topic above, I would like you to improve on it! I want a better topic or question. You can decide what that is dependent on how well you understand the situation.

Please do not mess this up like the last time. This paper is worth 40% of my grade and is very important to me! Also I have not come up with a good research question. The research question has to be forward thinking and it doesn’t have to always be a question.
Example: How can “Company Whatever” improve its motivation techniques to increase staff productivity?

This paper is a business commentary but it has to be backed up with a lot of research.

Here is what this paper is about.
Please go through the given links throughly:

What an IA is:
https://www.piacademy.org/uploads/pdfs/TheInternalAssessment1.pdf

The description of the task at hand and it also has a criteria attached to it:

https://mrpoenischbandm.wikispaces.com/file/view/B%2BM+Internal+Assessment+Student+2013.pdf

Topic: The case study that I am focusing on is the 2016 Fifa Scandal.

The paper has to be related to only one major part, and my can be focused on either 1)marketing
Talk about the effects of marketing on the future of fifa, the effects on the sponsors, brand, players, future games, and etc.
or 2) human resources
talk about leadership? the effects on the players? the coaches? the employees?? I found a interesting article for this one if you want to look at it.. might give you a good idea.
https://hbr.org/2015/06/how-a-fifa-like-scandal-affects-your-talent-pipeline

Also you need to include business tools like; example: the boston matrix or the Ansoff Matrix into this paper! This is a key element and please do not throw in random business tools, make sure that it is related and will help solve the problem at hand. I would like it to be MLA format and please reference any data which you have taken. Example of referencing:

“Fair is foul, and foul is fair.” (Act I, Scene I) <– something like this but instead make of (act I, Scene I) it should be the last name of the author or the writer and then the page number if there is one..

Any further questions please message me! I would like to have contact with the writer 24/7 in case there is a problem!

Good luck and please do not ruin this! I am trusting that this paper will not turn out like my previous one. Also make sure that the writer doesn’t quit the job at hand at the last minute like the last time!