International Business: Global Standardization Strategy

Assignment: 1)Read Chapters 12 & 13 (attached) 2)Answer Question: In this age of globalization, some experts argue that all industries are becoming global and that all firms need to adopt a global standardization strategy. Do you agree? Why or why not? SUPPLEMENTAL READING 1. Wall Street Journal 2. The Economist 3. The Financial Times Please be sure to: Each student must post at least one well-articulated original post or at least two replies to previous posts by other students. Your discussion posting should be relevant, concise and clear. You should try to support your point(s) with the help of an example that helps translate the application of the material. I strongly encourage you to raise additional questions and offer insights from your personal experiences.

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