1. Select two digital marketing strategies, e.g. email marketing and social media marketing, a. identify four (4) measurements that you would like to capture and analyze for each strategy. i. REFERENCE: The Essential Email Marketing Metrics You Should be Tracking https://blog.hubspot.com/marketing/metrics-email-marketers-should-be-tracking Social Media Metrics and ROI https://moz.com/beginners-guide-to-social-media/metrics-and-roi b. Provide a brief explanation on why you selected these particular measurements.
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