Social Marketing (Assignment 3: Social Marketing proposal Custom Essay

Instructions: -This assignment is assignment 3 and it is about writing a full social marketing proposal. The ideas based on the past or previous assignments 1 and 2. So you need to read them especially assignment 2. – The words limit is 3000 words plus 10% up or down. The words limit is NOT including table of content, reference list, appendix, titles of headings and subheadings – You are required to prepare and present a proposal of how the social issue could undertake. – The reference style is Harvard and see attached file for Harvard style according my university ( see uploaded file of Harvard style reference). Use at least 20 reference and 5 references has to be journal articles at least or more. Here, Example of reference: this reference is our book we use. e.g. Lee, N & Kotler, K 2015, Social Marketing: Influencing Behaviour for Good, 5th edn, Sage Publications, Thousand Oaks. -NOTE: You really have to look at the assignment 3 details and files I have uploaded it (study guide, assignment 3 details, Assignment 1 and 2, instruction social 3 file, friend paper). NOTE: In regards my friend paper you are NOT allowed to copy past or even paraphrase any information, as his topic is different from my topic and other information too. Just read it to have an idea ONLY. -First of all, you have to read the past assignments 1 and 2 to have an idea about the topic and what is aiming for. Also, you have to read all files I uploaded in order to generate more information. -Below I have written the structure for the proposal of social marketing planning process and you HAVE to follow DISCUSS each heading and subheading in the structure. And I wrote to you the possible word count for each subheading and please follow it. Also, in assignment3 detail file there is additional information to help you. So, please read it and have a look at it. -The proposal structure of the social marketing planning process: -Table of content 1-Introduction -Plan background (170 to 180 words) -Purpose (150 to 160 words) 2-SWOT analysis (Identify from an organisational viewpoint the strengths and weaknesses and environmental opportunities and threats that you are facing (SWOT model). Do NOT use table in this section (discuss each subheading below with bullet points) – SWOT analysis (170 words to 180 words) -Strengths (160 to 170 words) -Weakness (110 to 120 words) -Opportunities (160 to 170 words) -Threats (100 to 90 words) 3-Target Audience: (step into the shoes of your target audience€): Describe your target audience, including demographics, geographics, readiness to change, relevant behaviours, values and lifestyles, and identify your target audiences barriers, benefits, competition and influential others. -Who is target Audience (demographic, readiness to change relevant behavior, lifestyle) (120 to 130 words) -Barriers (100 to 110 words) -Beliefs (50 to 100 words) -Competition (100 to 110) -Other influencing factors (50 to 100 words) 4-Social Marketing Theory The stages of change model (trans-theoretical model) by Prochaska and DiClemente. Please give a description as to why they have selected a specific theory and why it will help to overcome the barriers and motivate the audience to change their behavior. (250 to 280 or 300 words) 5-Objectives and Goals. ( 190 to 200 words) What is it that you want your target audience to do accept, modify, change knowledge and By when do you want to achieve your campaign objectives? Goals: (Be specific about your goals and follow the SMART -Specific, -Measurable, -Achievable, -Relevant, -Time-bound 6-Positioning statement ( discuss the positioning statement) see assignment 2 where you start. With adding depth information please (140 to 150) 7-Marketing mix strategies: (Utilise your 4 Ps from your previous assignment 2). (580 to 600 words) 8-Plan for evaluation: (180 to 200 words) What, When, Where, How will you evaluate 9-Budget overview: This must be table format and you need to justify your numbers in written text. (120 words to 130 words) 10-Plan for implementation: This must be in table format and justify. ( 120 to 130 words) 11-Reference list : Where you put references 18 references. 12- Appendix (if you use charts put it here) Marking Criteria Social Marketing proposal Marks -Implementation of 10-step Social Marketing planning process /20 -Quality of reasoning and logic demonstrated in the proposal /10 -Overall clarity and presentation (visual appeal) of the proposal /10 -Referencing, grammar, spelling /5 -Evidence of research into the topic using library databases, internet searches, popular media and government reports. Extent content draws on a range of recent refereed journal articles, newspapers, government reports, etc. to support answers/arguments/propositions /5 Total points /50