As the executives in golf realized, the organization must know who they are before they can decide where they want to go or how to get there. Before initiating a marketing plan, it is critically important for athletic administrators to conduct a SWOT analysis to properly evaluate their internal realities while engaging in environmental scanning of the marketplace. Conduct a SWOT analysis of a national, recognized athletic program of your choice. Each lettered component of the SWOT analysis should include a minimum of five critical evaluations of this sports organization. Next, brainstorm a marketing initiative that would address components of the internal weaknesses and external opportunities evaluations listed in the analysis. Support your statements with evidence from the Required Studies and your research. Cite and reference your sources in APA style.
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