Only need a Literature Review (700-800 words) and Analysis (1900 words) Please use this article as a base: Emotions in consumer behavior: a hierarchical approach. Fleur J.M. Laros, Jan-Benedict E.M. Steenkamp (2005) Key points to focus on: -Examine the communication strategy of any one brand using the emotion of “Shame” in its brand advertising and communication strategy. Focus the analysis on any two pieces of communication (billboard, print advertising, televison commercial). -Analyze which specific emotion(s) from the subordinate level are being used in the brand communication strategy. -Analyze the brand personality and determine how the emotion is used effectively or ineffectively to communicate the brand personality -Analyze the impact of the emotion and self-concept
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