Who Are You, Anyway?

In chapter 4 of Marketing Outrageously, Jon Spoelstra (2010) opens with the following quote, “If you can correctly identify yourself, you can hit the jackpot.” He adds, “I’m a great believer in knowing what business you’re really in. When you truly know that, it pervades everything you do.” As an interscholastic or intercollegiate athletic administrator with a Christian conviction, or at a faith based institution, what business are you really in? Within your response analyze how you came to this conclusion and then detail what you believe would be the most misguided response “to the business we are in” of interscholastic or intercollegiate athletic administrators. Support your statements with evidence from the Required Studies and your research. Cite and reference your sources in APA style. Click here for information on course rubrics. References Spoelstra, J. (2010). Marketing outrageously redux: How to increase your revenue by staggering amounts! Austin, TX: Bard Press.

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