You are to write a report to analyse an organization of your choice. This could be either product or service based, and can be either a domestic or international organisation within any industry segment. You are to conduct a Consumer Behaviour study of a range of products/services that this organisation offers. Essentially, what are the reasons people buy from this company and how can the company best position its offering. You will need to utilize theory from the module based on chapters 1,3,4,5,6,7 and 9, and applied to the case you have chosen, including recommendations either positive or negative for the organization selected . You will need to refer to a range of current buyer behaviour models and theory, including from the course text book, – Solomon M.,et al (2014) Consumer Behaviour, A European Perspective.
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