Ikea

-Should be write in 3 parts: issues, analysis and recommendation. Do not need introduction of the case. -Phrase each issue in the form of a question that needs to be answered. -Make sure the issues is phrased as a question.And using marketing concept in analysis and issues. -Issues should take up no more than 1/5 of the page of your submission. -The analysis section should take up 3/5 of your case submission -The recommendation section should take no more than 1/5 of case submission -Students will prepare a ONE page (single sided) analysis of the case that includes the case issues,analysis, and recommendations. -The submission may NOT exceed one page in length (although students are free to use whatever margin, line spacing, and font size they wish). This means NO cover page, NO reference page! -DO NOT plagiarize from the case. You should not be copying or paraphrasing from the case. -Select 2-4 issues to focus on. The issues should be marketing focused -The analysis section is where you apply the marketing concepts.Its aboutblending” the marketing concepts with the key facts of the case. -No SWOT analysis -Support your points with evidence from the case.(But be careful not to waste too much space re-summarizing or regurgitating the case.)