Research Report – External Analysis – Firm Analysis


Part 1 – External Environment Analysis – Macro and Industry Level
You are to choose one of the following industry sectors or associated sub-sectors:
–  Hotels – Four Star
–  Fast Food
–  International Courier
–  Mid-range Clothing – Retail
–  Cinemas

Following each requirement is compulsory:

You are then to undertake a review and analysis of your selected industry with a strong emphasis on both the macro environment and industry level issues.

This will require you to draw on the key principles and issues discussed in this unit and the analytical tools and frameworks that form a key part of this unit.

Your analysis should however include other key factors that you believe are impacting on the industry – both now and in the near-medium term.

The above will require you to apply a range of frameworks and perspectives on industry level analysis.

Remember – you are to ANALYSE – not just describe.

This is an assessment task that requires you to demonstrate a strong appreciation of external analysis/research AND the associated implications of this for both the wider industry and firms that operate in the industry.

Part 2 – A Selected Firm
You are then to select an individual firm/organisation operating in your selected industry and undertake the following tasks:
–  Analysis of the firms key resources, capabilities and competencies
–  Identify and discuss its current approach to generating a sustainable competitive advantage e.g is it driven by cost advantage, focus or differentiation. Or a mix of these.

You are then to explain and discuss how the firm’s strategy has been shaped by both internal and external factors – drawing on the above analysis, research and understanding.

NB: To complete the above you are expected to draw on both the theory of competitive analysis – and how this impacts the decisions and strategies of individual firms. 

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more